Marketing is an essential component to any successful business, but some companies fail to capitalize on all of the marketing tools available to increase profits. One very effective marketing tool that can be neglected is a well-designed email marketing campaign. Here is some advice on how you can excel at email marketing so you can get started today.
Develop a consistent format and schedule for your marketing emails. By doing this, your customers will learn when and what to expect. Find a professional template that suits your business and used it every time. Alert your customers to the most relevant information at the beginning of the email.
Provide exclusive content in your marketing emails. By providing those on your mailing list with information not available on your site, your customers are more likely to read each message, and begin looking forward to them. Your customers will feel special and appreciated when they receive relevant information in your emails.
Before you put someone on your email marketing list, you need to have their permission. If you don’t have their permission, you will be responsible for sending spam and there will be many complaints. Your email provider may even dissolve your account if they get wind of what you’re doing. Prevent that from happening by requesting that people subscribe to your list.
If you buy a list of emails to send to, check and make sure it is up to date. Sometimes lists for sail might match your target demographics but be woefully out of date. The number of addresses now defunct can be as high as 25% of the overall list.
Always proofread emails that you send. You have to be sure that everything in the email is correct. Send yourself a test email before dispatching your messages to customers to ensure that the layout and formatting is correct. Don’t forget, if you have embedded links, to check the links to be sure they function properly.
Keep your content current and variable; do not just repeatedly send out the same five messages repeatedly. If you want to keep people’s attention, there needs to be something fresh, or their attention will go elsewhere. If they wanted round the clock commercials, they would just stay at home watching home shopping channels. Even if some of them do that, give them something different when they check their inbox.
In general, do not send important marketing email on or around major holidays. People are often out of their office or on vacation during these times, and so they won’t read your emails. Of course, you can take advantage of certain exceptions. These might include emails about Black Friday specials or other occasion-specific campaigns.
If you use images in your email newsletters, put text to the right of the images. Research shows that customers are far more likely to click on a link or button that is placed to the left of an image than one that is placed anywhere else on the page.
Try following up with a product review when sending a follow-up email to your clients. You could insert a link onto your email that informs them to enroll by clicking on this link. The ending P.S. on the message could urge them to take advantage of this opportunity that you are providing them.
Making your marketing go further is as simple as adding email marketing to your campaign. You’ll be able to use this method to build your business, increase your profits and reach customers you never would have otherwise. Use the tips in this article to build a solid email marketing plan to drive sales through the roof!