If you run a business, most likely your customers are on a social network site. If you’re not already set up with a profile for your company, what’s stopping you? Identify the social media sites that are predominant in your clientele base, and make sure that you incorporate them in your campaign. Otherwise, you’re missing on opportunities to draw in new prospects, and expand on existing relationships.
Create new blog entries regularly and constantly. With fresh and relevant content people will keep eagerly checking back in. This is why people subscribe to newspapers and magazines. Consistency of fresh content will breed consistency of returning viewers.
Inform your customers that you are utilizing social media. When your customers subscribe to your page, the social network may let their followers know about your page. This is a free method of advertising that you should not ignore. Also, it provides a credible and reliable source, which is better than a simple promotion.
Use Facebook to get some very low cost marketing opportunities. Make a professional business account or create a business fan page. Take some time to look up your competitors on Facebook to see how much of a presence they have, and what they did to get that. Do not copy what they did, but use their page as an example for what is working or what is not.
Add social networking widgets on your blog or site to remind people they can share your content with their friends. You can find lots of followers to your site by placing a widget on it. Also, a widget allows consumers to vote on your site’s quality and re-tweet information themselves.
Understand that technology is driving social media and vice versa. Every day that social media becomes more popular, technology races to catch up, which prompts social media to become more popular. Know what the technology is offering your customers in their social needs so that you can take part in talking WITH them, as opposed to talking AT them.
Avoid simple product pushing to generate followers in your social marketing efforts. Try posting links or stories from outside providers that are relative to your niche or industry. Get your followers to participate in conversation by asking them questions, posting contests, or including pictures and encouraging their comments. Do whatever you can to engage your followers. Seek product or service engagement rather than product placement. The focus should be on communicating the non-monetary value of your products. How does your brand make your customers feel, and how does it fit in with their unique lifestyle?
Take the initiative to follow your customers and reach out to them away from social media. If your customers have a blog and are posting about your company, engage with them and interact on their blog. Link to their content on your social media pages and this will encourage more people to follow you from the bloggers fan base.
If you are considering social media marketing, the first thing you should do is sign up with as many social media websites as possible with your preferred account names. These account names should include your business names. This is particularly important for websites like Twitter where your account name is your displayed name. As time goes on, it will become more and more difficult for you to get the account name that you want. Reserve those names now.
As you are now aware, making the most of social media sites is a profitable way to get your business known. It allows you to communicate with your customers, attract new customers and get the word out about your business. You are sure to be pleased with the power of social media.