Boost Your Email Marketing With These Exceptional Tips
Many people will automatically think “spam” when they hear about an email marketing campaign, and they will be turned off by the idea. It is your responsibility to make campaigns that are easy and fun to use for your customer. Keep reading to find some great techniques you can implement today.
Consider using a template that allows for each recipient to receive a personalized message in the greeting. People respond more favorably to emails that address them personally, and are less likely to reject the message. This personalization is simple to accomplish, and will grow a greater relationship with your customers.
The beginning and conclusion of your marketing email should include a call to action for your customers. Be clear about what you want your customer to do, and include at least two obvious links to your site. Use clear suggestions that direct your customers to the offer your email is promoting.
Provide subscribers with a way out. Place an “unsubscribe” link in your emails or on your website to allow them to remove themselves from your list. You should also set up your list to cull itself by removing subscribers after a particular number of messages prompt no response or action from the recipient. This prevents your emails from becoming annoying to disinterested subscribers and preserves your image.
You should have people who would like to receive your emails double opt-in. Although it is an extra step for your customer, you can be more confident that your customer is genuinely interested and it also reduces the risk of trouble with your email provider for spamming.
Avoid using a lot of graphics in your e-mails. A lot of email services don’t allow photos, so a photo dependent approach is not effective. Also, many spam filters use quantity of images as a variable in determining if a message is likely to be spam.
Consider using text emails instead of graphically intense HTML emails for your campaign. You may be thinking that the graphics will engage your reader more, but it’s usually not the case. Many people today have trained themselves to delete emails with lots of imagery, assuming they are spam. As well, those images often trigger spam filters, meaning your message is never received by some people on your email list!
Even though you may be tempted, do not fix email addresses that appear misspelled or mistyped. Given the sensitive nature of email, it is important that you do not tinker with what a person typed while opting in. If your attempts to reach a particular address continually bounce, remove it from your database and move on.
Give your marketing emails the same consideration that you give your site content and other marketing materials. Too often businesses take a too-casual approach to their email marketing efforts, and seemingly small errors like typos end up undermining their readers’ perception of their level of professionalism. Before you add an email to your marketing rotation, ask yourself if it would inspire you to buy.
Put real consideration into where you place links in your marketing newsletters. For example, you don’t want to send readers away from your email before you give them their call to action. You also don’t want to put your priority links at the end of an email where they may be overlooked.
Keep your customer in mind when you create a campaign to ensure it is effective. What are they interested in seeing? What reading material would interest them? How can you convert that into something that sells? The tips you’ve read here should provide you with many of the answers you seek!